Goodbye VINYLSMACK, Hello WUNDERSMACK

5 years ago I started VINYLSMACK and have enjoyed every minute of this journey of exploring different types of art and sharing it with you all. Today we get to say goodbye to that name and get to celebrate the evolution of the brand that represents my art. Say hello to WUNDERSMACK; the next phase of my personal brand. The logotype is still familiar in shape yet packed with equal parts wonder and vibrancy! Jutting right through the center is a paper airplane; a symbol that evokes wonder, excitement, and above all, fun. This is the core of what I want all of my art to convey. Throughout the logo, I have pointed shapes that reinforce the paper airplane theming; a way to accentuate an idea of wonder taking flight!

Now here’s the funny story behind my previous name if you never knew. I haven’t told many people. VINYL = Records and SMACK = Drugs. The name was a guised representation of my love for vinyl records. Music is my drug. I’ve been collecting records and writing music for over 20 years and I wanted a logo that snuck in my love for music and vinyl records. Unfortunately since most of my products don’t have any vinyl as a material, it created confusion so this is what prompted the change. Also, I was ready for a new name that reflects how I feel about my brand and where I want to see it going forward.

Welcome to the next chapter. Welcome to WUNDERSMACK.

Jacob Morales
wundersmack.com

Design Process for The Yeti - MULTIPLANES

Behind the scenes of my first Multiplanes, The Yeti. Developed Q1 2016. Here are some photos and thoughts of the process I go through while designing in general; also specifically for the Yeti. 

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PROTOTYPE 1: When designing, my first idea is often garbage. The point is to get the idea out into the physical world. Refinement comes much later.
 

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PROOF OF CONCEPT: Here’s where I make a super crude first pass on the Yeti Multiplane. This is where I hold the product and take in this concept and let it speak to me. If it works on a very basic conceptual level, I go forward with it and devote hours to fleshing out as many revisions on the Yeti until it grabs me on some emotional level.
 

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FINAL YETI DESIGN: Once the main character is strong enough to add sufficient drama to the scene, I go in and spend lots of time developing the scene. I also spend time at shops obsessing over paper, colors and other materials that can add to the scene. 
 

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YETI FLAT ART: In this step, I proceed to further refine and cut out art from my vector designs. Anything can change at this point but it’s pretty close to finished.
 

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FINISHED PRODUCT: Once the final version is set I create and assemble a finished product and look it over for a few days to see how I feel about it. If I’m still thrilled in the end, it goes to final production and into your hands!!! With the Yeti, I also added a frosted acrylic layer to simulate snow, real wood for the foreground trees and added an LED lighting system to pull it all together. Also speaking on the final scene, I felt it was just right when I saw those poor hikers off in the distance. They’re completely unaware that either they’re about to be disemboweled or sent off into the ether. Who knows. 😱
For all of you that have been asking, MULTIPLANES will be available online at vinylsmack.com for the first time in December!!!