Goodbye VINYLSMACK, Hello WUNDERSMACK

5 years ago I started VINYLSMACK and have enjoyed every minute of this journey of exploring different types of art and sharing it with you all. Today we get to say goodbye to that name and get to celebrate the evolution of the brand that represents my art. Say hello to WUNDERSMACK; the next phase of my personal brand. The logotype is still familiar in shape yet packed with equal parts wonder and vibrancy! Jutting right through the center is a paper airplane; a symbol that evokes wonder, excitement, and above all, fun. This is the core of what I want all of my art to convey. Throughout the logo, I have pointed shapes that reinforce the paper airplane theming; a way to accentuate an idea of wonder taking flight!

Now here’s the funny story behind my previous name if you never knew. I haven’t told many people. VINYL = Records and SMACK = Drugs. The name was a guised representation of my love for vinyl records. Music is my drug. I’ve been collecting records and writing music for over 20 years and I wanted a logo that snuck in my love for music and vinyl records. Unfortunately since most of my products don’t have any vinyl as a material, it created confusion so this is what prompted the change. Also, I was ready for a new name that reflects how I feel about my brand and where I want to see it going forward.

Welcome to the next chapter. Welcome to WUNDERSMACK.

Jacob Morales
wundersmack.com

My latest creation, the African Queen Jungle Cruise Inspired Boat!

The African Queen is finally alive after spending a few months developing it. Well actually, It was originally planned as a whole Jungle Cruise scene with the boat in the river. After spending a few weeks playing with different designs, it dawned on me that the real jewel of that ride isn't any of the scenes you experience but actually the ride vehicle itself. This propelled me to pause the scene design and put my focus on the boat itself.

Every time I visit Disneyland, I always stop into the shops to check out if there's any new "high end" merchandise for that attraction and I'm always left disappointed. I think they should have nice collectibles of every attraction vehicle.

These are the machines that float us into lands of excitement and wonder kind of like the scene in Willy Wonka where they go on the boat ride or the Wonka mobile. If the journey is the destination, then these attraction vehicles are the transformative and memorable catalysts that keep propelling us forward. Every time we ride into these attractions, we go with those close to us such as friends, lovers, and family. We’re all experiencing the same thing in a small enclosed vessel. Even with strangers, it’s fun and memorable.

So this is why I developed the African Queen, simply because I wanted one and now you can have one as well.

Now onto the next project!

-Jacob